Now in glorious purple, with pass/fail icons.

diff --git c/src/main/java/jenkins/plugins/hipchat/ActiveNotifier.java i/src/main/java/jenkins/plugins/hipchat/ActiveNotifier.java
index df84b28..1d18bee 100644
--- c/src/main/java/jenkins/plugins/hipchat/ActiveNotifier.java
+++ i/src/main/java/jenkins/plugins/hipchat/ActiveNotifier.java
@@ -54,7 +54,7 @@ public class ActiveNotifier implements FineGrainedNotifier {
     }

     private void notifyStart(AbstractBuild build, String message) {
-        getHipChat(build).publish(message, "green");
+        getHipChat(build).publish(message, "purple");
     }

     public void finalized(AbstractBuild r) {
@@ -114,11 +114,11 @@ public class ActiveNotifier implements FineGrainedNotifier {
     static String getBuildColor(AbstractBuild r) {
         Result result = r.getResult();
         if (result == Result.SUCCESS) {
-            return "green";
+            return "purple";
         } else if (result == Result.FAILURE) {
             return "red";
         } else {
-            return "yellow";
+            return "purple";
         }
     }

@@ -152,9 +152,9 @@ public class ActiveNotifier implements FineGrainedNotifier {
             Run previousBuild = r.getProject().getLastBuild().getPreviousBuild();
             Result previousResult = (previousBuild != null) ? previousBuild.getResult() : Result.SUCCESS;
             if (result == Result.SUCCESS && previousResult == Result.FAILURE) return "Back to normal";
-            if (result == Result.SUCCESS) return "Success";
-            if (result == Result.FAILURE) return "<b>FAILURE</b>";
-            if (result == Result.ABORTED) return "ABORTED";
+            if (result == Result.SUCCESS) return "<img src='http://i.imgur.com/aonHYui.png'> Success";
+            if (result == Result.FAILURE) return "<img src='http://i.imgur.com/1j9sR7K.png'> Failure";
+            if (result == Result.ABORTED) return "<img src='http://i.imgur.com/1j9sR7K.png'> Aborted";
             if (result == Result.NOT_BUILT) return "Not built";
             if (result == Result.UNSTABLE) return "Unstable";
             return "Unknown";