Refresh the First-run instructions.

- Move to pip
- Don't activate the virtualenv (IMO not necessary)
- Put less emphasis on docker.
- Remove the use of tail
- Refresh the logs (2011 and 2009 !)
- Explain a bit more what the commands are for.
Our master now needs (at least) a slave to execute its commands.  For that, head on to the next section!