Makefile.include: Reduce I/O load (and build time) by assigning git description variable once.

By changing RELSTR= into RELSTR:= we force Make to evaluate the Git
version string only during Makefile read, and not on every single build
command execution.

The reduction in file system I/O cut the time to build
examples/er-rest-example on my development machine by a significant
amount, see below.

Core i7 notebook with ext4 file system on an SSD (building for TARGET=mulle):
"RELSTR="  make  19.70s user 1.07s system 82% cpu 25.291 total
"RELSTR:=" make  11.81s user 1.27s system 79% cpu 16.499 total

Signed-off-by: Joakim Gebart <joakim.gebart@eistec.se>