Heroku/dokku deployment

![image](https://f.cloud.github.com/assets/2350526/1797311/f5e94034-6aca-11e3-902d-aad407ae6b91.png)


And this is what it does. It also may crash nginx. 
we need to figure out a static files strategy.

seems like most people just go with S3, but we probably won't be able to (because of budget). maybe we can look at dj_static? https://github.com/kennethreitz/dj-static