* HTML fixes

* HTML fixes
   * rel
     * HTML-ERROR
       *  Bad value 0 for attribute rel on element a: Not an absolute URL. The string 0 is not a registered keyword or absolute URL.
     * convert to data-rel
  * div attribute name
    * HTML-ERROR:
      * Attribute name not allowed on element div at this point.
    * convert to data-name
 * img without alt attribute
    * HTML-ERROR:
      * An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images
    * alt attribute added