Add build scripts and documentation

I wanted to add a new service endpoint but was having trouble tracking
down how to build and run the service from scratch. I added a `build`
script that codifies how to make an executable and a `bootstrap` script
that serves as documentation for setting up a dev environment.
Add a run script

This is a helper script for launching the service in development
Merge pull request #21 from jwalgran/topic/build-scripts-and-doc

Add build scripts and documentation
Add eco_scenario.json endpoint to support modeling

I factored some code out of the eco.json endpoint to keep things DRY.
While moving the code I added more descriptive error messages for the
different failure modes, to help with debugging.

I renamed some of the generically named structures used for JSON
marshaling so that they are more specific about their contents and the
endpoints to which they are related.
Merge pull request #24 from jwalgran/topic/scenario-endpoint

Add eco_scenario.json endpoint to support modeling