Change the hmrc-manuals GOV.UK prefix to hmrc-internal-manuals

- These manuals aren't normal manuals, they're internal manuals
  published solely because of FoI requests. End users should therefore
  be made aware that they're different (and in a different style, etc.)
  hence this change.
- Things have to change here AND in manuals-frontend, 'cause we push to
  the publishing API and that has to realise that the URL has changed.