FF: separate label from fieldName in ParamCtrls

- now can localize field label 'Text'
- cleaned up various related issues (of using a label in logic not just display)
WIP: convert more components

- Ratingscale tickHeight is broken, maybe other things too
WIP: continuing refactoring of Builder components

- looked like a bug in patch.py, interpolate was set to mask
RF: refactored builder components - param field names vs display

lots of changes, code needs to be checked more
- simplified code
- enhancements (e.g., ISI code box, fillColor/lineColor can access color picker)
- param order tweaked, move some to advanced panel