Add rules to serve devolved businesslink content

This commit attempts to replicate rules behaviour for NI and Wales devolved www.businesslink.gov.uk sites, as initially implemented here https://github.com/alphagov/redirector/blob/master/configs/businesslink.conf#L36

Using a rule here rather than a mapping allows us to avoid adding 'site' as a significant query string parameter, and having to guess / regenerate / recanonicalise all the businesslink mappings to work (for many other URLS, other site numbers and conflating other rules / piplinks / etc)
Refactor pre-emptive rules to be case-based
Change vertical whitespace for legibility
Merge pull request #78 from rjc123/patch-4

Add rules to serve devolved businesslink content