[SPARK-3047] [PySpark] add an option to use str in textFileRDD

str is much efficient than unicode (both CPU and memory), it'e better to use str in textFileRDD. In order to keep compatibility, use unicode by default. (Maybe change it in the future).

use_unicode=True:

daviesliu@dm:~/work/spark$ time python wc.py
(u'./universe/spark/sql/core/target/java/org/apache/spark/sql/execution/ExplainCommand$.java', 7776)

real	2m8.298s
user	0m0.185s
sys	0m0.064s

use_unicode=False

daviesliu@dm:~/work/spark$ time python wc.py
('./universe/spark/sql/core/target/java/org/apache/spark/sql/execution/ExplainCommand$.java', 7776)

real	1m26.402s
user	0m0.182s
sys	0m0.062s

We can see that it got 32% improvement!
I don't know how we'll we've stuck to this convention in the existing code, but my original intention was that loads(loaded a single record and load_stream loaded a stream of records.  If you wanted, we could conditionally define `loads` based on whether we've set `use_unicode`, which would allow the serializer to be used to deserialize an individual element or a stream.