SPARK-2085: [MLlib] Apply user-specific regularization instead of uniform regularization in ALS

The current implementation of ALS takes a single regularization parameter and apply it on both of the user factors and the product factors. This kind of regularization can be less effective while user number is significantly larger than the number of products (and vice versa). For example, if we have 10M users and 1K product, regularization on user factors will dominate. Following the discussion in [this thread](http://apache-spark-user-list.1001560.n3.nabble.com/possible-bug-in-Spark-s-ALS-implementation-tt2567.html#a2704), the implementation in this PR will regularize each factor vector by #ratings * lambda.

minor: you can move `numRatings(index) * lambda` outside the while loop.