Use site titles, homepages and FURLs on 410s

MUST BE MERGED AND DEPLOYED AFTER https://github.com/alphagov/transition/pull/353

Sites can already have homepages which differ from their owning organisation's
homepage. Given that the furl attribute is simply a shorter form of the full
URL for a site, it follows that they have furls too.

We are currently inconsistent with how we apply the (new) homepage for a site.
  * If you look at the site in Transition, it says the new homepage is the one
    specified for that site in Redirector.
  * If you visit the old homepage, you get redirected to the site's new
    homepage, which is correct.
  * However, if you visit a page with an archive/unresolved mapping, it links
    to the organisation's new homepage, which is unhelpful or even
    inappropriate.

Therefore, we should change Bouncer's archive behaviour so that it links to the
site's new homepage. To make it consistent, we then need to make it use the
furl (if any) and a title which describes the site, rather than the
organisation. If the site has no title, use the organisation's title.
Followed it back to [this commit](https://github.com/alphagov/bouncer/commit/993e8812246a4db6f2f302694fd8e9fc0c99db72), wherein Tom first reads stuff from the DB as opposed to our fixed test orgs. If you look at `#call` there, `site` is not assigned unless `host` is found, and `organisation` is not assigned unless `site` exists.

So, present-day ... everything now lives in `RequestContext` and is similarly chained from [`#host`](https://github.com/alphagov/bouncer/blob/master/lib/bouncer/request_context.rb#L12). Host uses a non-bang (!) `find_by` and can still be nil.

However, in `app.rb`, we [explicitly handle](https://github.com/alphagov/bouncer/blob/master/lib/bouncer/app.rb#L13) the case of `context.host.nil?` ([twice!](https://github.com/alphagov/bouncer/blob/master/lib/bouncer/request_context.rb#L12)) and the block in which the `#try` calls occur can't be reached unless `host` is available. 

Therefore, I rule these usages of `try` cargo-cult relics from a bygone era and order their expulsion from Bouncer-land forthwith.