First pass at content and styling

![triangle rb](https://cloud.githubusercontent.com/assets/2317604/4066532/b0c01dca-2e24-11e4-8d05-8c12fb8a72d0.png)

![nooo](https://cloud.githubusercontent.com/assets/223180/4076329/43b520b4-2eb9-11e4-926d-587cbd6cdf50.gif)