Upgrading Elasticsearch (bug 1013874)

Ref https://bugzilla.mozilla.org/show_bug.cgi?id=1013874

This also move from pyes/pyelasticsearch/elasticutils to official elasticsearch lib.
Next step is to move out from our custom DSL to the official one, when it lands.

Main changes:
- `_boost` is no more a special field, we need to use a `function_score` query instead
- `_source.xxx` in `fields` is deprecated
- `fields` parameter doesn't allow anymore non leaf fields (so `_sources.versions` will not work, as it's a list of objects)

> This is a bit easier over here in AMO b/c you have your own elasticutils in apps/amo/search.py. :)

Yep, my plan is to first make sure every code uses the same DSL, then upgrade ES, then uses the elasticsearch-dsl when it's released

> Possibly consider using field_value_factor. 

Good idea!