Adjustments to documentation

This PR includes all adjustments to the documentation listed from

https://trello.com/c/lAGH6360/159-improve-data-model-documentation

@jh-bate @jebeck @kentquirk @nicolashery @ianjorgensen 

Please give this a once over, see if there is anything that could be explained better or just differently.  If you can think of an example that you had a question about what would happen, providing that would also be useful (I can fill in what will actually happen).
What do you intend as far as this optionality? Some events do it with IDs and some by embedding the JSON (and which way each datatype does it is specified in its documentation) or a free-for-all?