deprecate `X-` for options in `X-Fleet` section

The `X-` prefix has [gone out of style](http://tools.ietf.org/html/rfc6648), so we should no longer require `X-` for options in `X-Fleet` in unit files.

Support backwards compatibility for existing options, but make it clear that new options should not use it. 
Yeah, thought about that. Will poke at it. Just wanted to make sure it was clear enough that people didn't immediately panic.
@robszumski any suggestions?