gets the right address
starts to push the layout, breaks into 2 col margin left
set img to fill space
remove auto alt html for images
puts out the bones for start adn end datetime
remove the ratings
sets up the basic functional selection area
adjusts the product img to scale
remove the default grid classes from mage
remove the add to wishlist and compare blocks
remove the decorate List function from mage
remove the blow the cat block from the speicalized list
move and alter the mass check out block
remove the wishlist link from the top as it's not needed in this cat
remove the theme marker