Merge pull request #86 from kermie b-dev-ce language improvements until BRAND (cherry picked from commit 872e418)
Language improvements until 'MORE' (cherry picked from commit 2e8dfff)
Deleted 'WIDGET_TRUSTEDSHOPS_ITEM_ALTTEXT'

Reason: it is used in language files only
(cherry picked from commit 2ad2518)
Language improvements until 'BRAND' (cherry picked from commit e39de29)
Language constant changes (cherry picked from commit 59b5b0d)