Update structure with project list elements

@buzoherbert please review!

Adds basic setup for project elements:

device | screenshot
--- | ---
desktop | ![screen shot 2014-11-21 at 11 14 59 pm](https://cloud.githubusercontent.com/assets/1689222/5153282/f9d92c60-71d4-11e4-8e7c-257b1db59af2.png)
tablet | ![screen shot 2014-11-21 at 11 15 23 pm](https://cloud.githubusercontent.com/assets/1689222/5153287/15c8647c-71d5-11e4-9c26-f39467d8dbbd.png)
mobile | ![screen shot 2014-11-21 at 11 15 30 pm](https://cloud.githubusercontent.com/assets/1689222/5153288/233208ac-71d5-11e4-9e44-36602767be6d.png)