@dan So we may need a similar thing when we implement a new Artifactory backend for `omnibus release`. In the artifact repo world there is the idea of an __org__ or __Organization__ which is very similar. In the [Artifactory documentation](http://www.jfrog.com/confluence/display/RTF/Repository+Layouts) this is defined as:

> A sequence of literals that identifies the artifact's organization. For example: "org.slf4j"

I was originally thinking we would expose a CLI option to set this value, but it would be nice to have a sane, computed, default based on `Omnibus::Project#maintainer`. Would a CLI option work in this case also? I'm a little worried our project DSL is going to get unwieldy if we create attributes for ALL THE THINGS.