Loading animation (spinning logo) improved!

I've replaced the loading animation with the 30-frame super-smooth extra-cool absolutely awesome logo spinning animation we use for the web: http://mokap.es/img/mokap-animation02.gif.

Although it looks awesome, I think there is still room for improvement for our "loading/waiting" experience. As I said, two opportunities for improvement I see:

1) Help users understand what the animation means. Although it is a very cool animation, it is not what most users are accustomed to. I see two ways of getting this improved:
1.a) Add a little text next to the image to enhance context
1.b) The same, but instead of doing it always, just the first time. In this case I would make the cup bigger on the screen with the companion text, then text fades-out and the cup shrinks.

2) Help users connect what is causing the "loading animation". Perhaps it is just me, but sometimes I feel I don't really know what of my last actions I'm waiting for. Can be solved by improving context as well.

So, discussion is ready and served. No better plan for Christmas! : )