shorter single item recipe

@jagtalon @russellholt @sdougbrown 

Before:
![screen shot 2014-05-14 at 2 46 25 pm](https://cloud.githubusercontent.com/assets/126358/2975706/1beada5c-db98-11e3-9c1f-be818eded96c.png)

After:
![screen shot 2014-05-14 at 2 46 06 pm](https://cloud.githubusercontent.com/assets/126358/2975707/2174ef76-db98-11e3-8c37-8bed7d9b6a38.png)