Improve the elevator pitch line

As can be seen in this Google search result:

![google](http://i.imgur.com/ofKu5wX.png)

 the elevator pitch, not the meta description, is used in populating the text in search results. This may have been because the description tag's element name was `description=`, which appears to have just been a typo. Additionally, the description and the elevator pitch did not exactly match, meaning that the words 'custom' and 'development' were not showing up in Google searches and probably affecting our ranking for those terms.