Heroku/dokku deployment

![image](https://f.cloud.github.com/assets/2350526/1797311/f5e94034-6aca-11e3-902d-aad407ae6b91.png)


And this is what it does. It also may crash nginx. 
seems awfully complicated. and hardcoded paths...? can someone explain what's going on in this line?

looking at both https://devcenter.heroku.com/articles/getting-started-with-django and https://github.com/deis/example-python-django/blob/master/Procfile and not quite understanding what the extra things are for