use recognizable name for urls

@steved555 @pswadi-zendesk 

 - able to use chrome autocomplete when typing urls
 - able to go/link from github to deploy without copying urls

![screen shot 2014-09-08 at 9 01 17 am](https://cloud.githubusercontent.com/assets/11367/4189050/7d85f814-3778-11e4-9a73-d908db43dbdd.png)
![screen shot 2014-09-08 at 9 01 30 am](https://cloud.githubusercontent.com/assets/11367/4189051/7fbc4e12-3778-11e4-885a-8ee97c763691.png)

it's a migration, so trying to avoid anything tht might go wrong with validations etc