Revert "Some preliminary changes based on Google feedback" to
fuse Google feedback with Keith's comments.
This reverts commit c52ae31293b874e19b75ffbcdaccc8b51b7264b6.
Interim commit ~ 19 mins, practise hard tomorrow.
Few more edits, make bullet appear after title, not with the title.
More tweaks before presenting to Keith.
Trim things to fit under twenty minutes.