Extole integration--cleaned up tests and made a few minor fixes

Made a few slight fixes and cleaned up the spacing on the test suite.
Our standard instructions to clients ask them to actually put it in the DOM so it gets picked up on the initial scan, but you're right that when manually calling fireConversion(el) we don't require the el to be actually attached. I thought attaching made more sense for testing & debugging purposes, but it would be quite a bit cleaner without it, yes.