we don't actually need the html file...
cat stripes functionality works; adding the asset
attempting to get hello world working; after some apache munging and a lot of trial and error, it turns out that of the 3 mobile browsers, only mobile chrome will properly handle the octet stream. even at that point, the watch and/or the pebble app itself doesn't sync the program onto the watch, so i'm punting on this for now.
added a direction set to rackspace