I really like the assertion that NIL itself *is* a passion project.  It says a whole lot more to me about what you value if you identify yourself as something.  To put it a different way, which is more meaningful to you: "I like paintings", or "My appreciation of paintings has made me a painter"?

I still don't like the word "coworking" because I think it unfairly casts the impression that you can't do anything at NIL that contributes to your paycheck.  What if I have a really hard, really interesting problem at my job that I think some other people might be interested in talking about?  I think that should be welcome, but someone sitting at a desk all day doing contract coding alone should not.  Talking about "coworking" isn't specific enough to differentiate between those two, and I think it misses the intent of the statement.

I don't like "NIL is for" because it's too passive of a syntactic choice to use while talking about passion.  Think of it this way: would you say "I'm for music" or "I love music!"  I'm struggling to find a better way to say it: borne? advocate? champion? encourage?

"passion project, the intellectual pursuit you just can't put down" seems too wordy.  How about:

> NIL doesn't just *encourage* passion projects, it *is* one.  We are neither an incubator nor a cubicle -- we pursue the quintessential joy of creation, not profit or business.  Build commerce and consumption elsewhere: come to NIL to solve the problems that keep you up at night.