Add documentation on 'getting up and running'

Some hopefully usefully instructions to help people get up and running.

Re: Issue #34 On my machine I didn't need to install memcached to successfully install the local requirements.

Re: Issue #39 I've linked to this issue for now. It would be good to remove the need for those steps and then this link can be removed.
Merge pull request #67 from knitatoms/patch-1

Add documentation on 'getting up and running'
Add @knitatoms
Change DJANGO_SETTINGS_MODULE to config.settings

It was previously {{cookiecutter.project_name}}.config.settings
Merge pull request #71 from chrisfranklin/patch-1

Change DJANGO_SETTINGS_MODULE to config.settings
Include html5shim with protocol-relative url
Merge pull request #72 from juliocc/master

Include html5shim using protocol-relative url
Add @juliocc to contributors
Update Django requirement to version 1.6.2
Merge pull request #73 from juliocc/master

Update Django to version 1.6.2
Update version of libs

Update django-cache-url and django-model-utils to latest version
Merge pull request #76 from luzfcb/patch-1

Update version of libs
Update boto version on production requirements
Merge pull request #77 from luzfcb/patch-2

Update boto version on production requirements
Makes template var/tag delimiter spacing consistent

Single space between delimiter matches prescribed Django template style
and is consistent with the style those really smart people used in Two
Scoops of Django.
Merge pull request #81 from bennylope/template-spacing

Makes template var/tag delimiter spacing consistent
Took project_name out of the directory structure
make cookiecutter.json more obvious in purpose
chore(ErrorPage): make 500 error page more informative
fix(template): fix form actions attribute in accounts template.

If the action is "empty" google chrome doesn't submit the form.