move assets to their own dir
organize social icons into their own dir
update waylon project page with the latest info

This pulls in the most recent changes from Waylon's README.md and the
v2.0.0 release for the project page on rogerignazio.com.
create structure for a blog, and config changes
use kramdown and gfm
content fixes for move from redcarpet to kramdown
use h2 instead of h1 for blog posts
hello world post