mgmt: add certificate generation/export instructions to nfd.conf.sample.in and README.md

rename configuration file's "keyfile" field to "certfile" to reflect usage of
  an NDN certificate
nfd.conf certfile paths are now interpreted as relative to nfd.conf's location

refs: #1332

Change-Id: Ib91cffd3d113ef084bf19e87a85172ddfd16b7eb