Revert "[maven-release-plugin] prepare for next development iteration"

This reverts commit 3c97e9bf1318d51d3e68adb4c044cbe4f67157f0.
Revert "[maven-release-plugin] prepare release appverse-web-masterpom-1.4-RELEASE_2"

This reverts commit f00975c73358a08c52cd278fb4552a01fabb2662.