Changed project name and url

Changed the name in order to be in line with its parents module
Changed the url in order to be properly reached when published
Added new plugins and changed mvn site config

Added the issueManagement tag and reference
Added new plugins in order to publish the maven site in github
Added the correct configuration to properly publish mvn site in github
Added site descriptor

Added the site.xml in order to define the site structure and the skin
layout