Could you elaborate why should we pick just one technique? I can write this block like this:

```
	var imgHtml = '<img src="';
	imgHtml += point.photo;
	imgHtml += '" width="90" height="90">';
	
	popupHtml += '<figure>';
	popupHtml += buildLink(point.link, imgHtml)
	popupHtml += '</figure>';
}

popupHtml += '<div class="description">';
```

but I'm not sure if it's better. I also can't use only "Single individual statement" because of ifs.