Our choice of keys is a bit of a smell.

We should be able to be more explicit about why we have 'part one' and 'part two' and use keys accordingly:

```yml
feedback:
  headline: Early version of our new site.
  call_to_action: We would love your feedback.
```

If not, I would take that as a sign that feedback messaging is not concrete enough and we should allow more customisation of the message in the locale file:

```yml
feedback:
  message_html: |
    <p>
      <span class="icon icon--speech"></span>
      <b>Early version of our new site.</b>
      <br>
      We would love your feedback.
    </p>  
```