add custom bitly URL shortener api call
SMS-70 Adding New Relic monitoring
update mobilecommons profile with shortened link
add character limits to schoolname and city/location
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update bitly comment
Merge pull request #202 from jonuy/newrelic

SMS-70 Adding New Relic monitoring
Merge pull request #203 from tongxiang/bitly

incorporate Bitly link shortening in donation transaction
Merge pull request #204 from tongxiang/character-limits

add character limits to schoolname and city/location