[#82700892] Admin can save DOI pattern & number for a journal

https://www.pivotaltracker.com/n/projects/880854/stories/82700892

self review feedback TODOs:
- [ ] better names for publisher_prefix, journal_prefix, start_number
- [x] fix HTML labels.
- [ ] get andi's mocks?
- [x] cannot make two journals that do not have DOI info set (they are not uniquely blank)

— DT RW

![image](https://cloud.githubusercontent.com/assets/5796310/5080898/aa32a7ec-6e7b-11e4-8d38-fc3fc13f9420.png)

Align the parameters of a method call if they span more than one line.