Add more info from the product added on cart.

What do you guys think? 
Add brand, name and category names of the product added on the cart. Not only product id.

Should be good to add this new info in different fields, but I don't know yet how to extend the "NO EXTENDABLE" bundle TrackingBundle on Oro-Platform.

So, we have a limitation of 255 chars in "name" field and I don't know how to set this without any hardcode on my database. There is an index "event_name_idx" for this and I don't know if this change can affect in the performance of platform