Optimize default compile to compilation platform by default

Summary:
This diff changes compile to optimize for native platform by default. This will automatically turn on crc32 optimizations for modern processors, which greatly improves rocksdb's performance.

I also did some more changes to compilation documentation.

Test Plan:
compile with `make`, observe -march=native
compile with `PORTABLE=1 make`, observe no -march=native

Reviewers: sdong, rven, yhchiang, MarkCallaghan

Reviewed By: MarkCallaghan

Subscribers: dhruba, leveldb

Differential Revision: https://reviews.facebook.net/D30225