Facia cards dead blog fix

Initially to fix the spacing around dead blogs, I started replicating a lot of the same code from `.tone-news`. It then made sense to have two placeholder classes for the tones. `%tone-has-background` and `%tone-not-background` which can be applied independently without the need for duplicate code or a hundred overrides.

CC: @sndrs @phamann 

![screen shot 2014-10-06 at 14 13 54](https://cloud.githubusercontent.com/assets/1607666/4526009/c748079c-4d5a-11e4-869e-5ab92e8a131a.png)