don't merge yet. look & feel updates.

Some look & feel updates. I've curl'ed in rizzo's /modern services, save them in the _includes folder, and then they are built when jekyll builds. Here's a preview. Suggestions/comments/updates welcome. Not
![screenshot 2014-04-08 13 19 46](https://cloud.githubusercontent.com/assets/1597375/2647438/cebc4f36-bf4a-11e3-82b4-e3491c75a2bc.png)