WIP: Slimmer frankenponent

Reduced the overall height of the 'franken-commercial-ponent’. Achieved by using horizontal (i.e. ‘g’-less)
 logo and reducing the size of the main image. Also, ensured these components have the same visual affordances around meta data (i.e. colour/weight of book price, etc.)

Before:
![screen shot 2014-11-06 at 13 50 45](https://cloud.githubusercontent.com/assets/813383/4936691/4d764de6-65bc-11e4-8f3d-4af58e67751f.png)

After:
![screen shot 2014-11-06 at 13 51 00](https://cloud.githubusercontent.com/assets/813383/4936686/4332ec18-65bc-11e4-87de-76826fa38227.png)

Needs review as Soulmates component updated blind (can't get the feed to appear). /cc @austinh7