Style first container style and spacing around

A bit of a clean up for how we do padding and some new styling for the first container.

Mmmmmmmm...

Before:
![screen shot 2014-10-21 at 18 37 34](https://cloud.githubusercontent.com/assets/1607666/4723587/f8fc9024-5948-11e4-9860-7ae897720e37.png)

After:
![screen shot 2014-10-21 at 18 30 35](https://cloud.githubusercontent.com/assets/1607666/4723570/e01b3092-5948-11e4-9304-ad00dcb9db12.png)