Initialized a docs directory to serve as source for online documentation using ReadTheDocs. Also created skeleton markdown documentation using Mkdocs, per https://docs.readthedocs.org/en/latest/getting_started.html.
Updated online documentation to begin adding content, as outlined by @madflojo in Bounty #106. Standardized layout, updated instances of CloudRoutes to Runbook, and made copy edits for clarity and consitency.
Merge pull request #70 from bbvmedia/docs-directory

Initialized a docs directory to serve as source for online documentation