18488: Replace maven with make

Ticket: https://jira.dev.bbc.co.uk/browse/IPLAYER-18488

Maven's XMLs are evil and overkill for what bamboo is right now, we just need to run a couple of tasks and we're not deploying it anymore since it's "composed in". I've given Travis-CI a try to run this job since bamboo is now an open source library, but there're still too many dependencies on BBC and Zend stuff inside bamboo for it to be a feasible small task.
  
Once this PR is merged Hudson job will need to be:

{shameless edit}

I've already checked this in hudson and it works fine.