Fronts: 'live' card ab test

Latest 3 `tone/minutebyminute` tagged pieces

![screen shot 2014-03-05 at 17 48 10](https://f.cloud.github.com/assets/74132/2336349/888a6b50-a48e-11e3-8af4-dd71bcb328fb.jpeg)

Also tidied up duplications of populating an HTML template