Revere "[maven-release-plugin] prepare for next development iteration"

This reverts commit 7baf8d008fa7443461a219898da5cb5dec74ff49.
Revert "[maven-release-plugin] prepare release appverse-web-masterpom-1.4-RELEASE_9"

This reverts commit 01f23622bf578c7e5250fc975d11a5ca270fb41d.