Frontend

- update `gem` file
- ditch `require` crap and replace with @import
- convert `erb` to `haml`
- add `singularity` grid
- convert `css` to `sass` files
- begin `sass` architecture
- add empty or partially populated `sass` files to structure
- add `simpleform` gem for easier form building
- get base styles in place for landing page.
- Add `todo` notes for SVG support with png fall back to various files.