Entry resource CRUD

www.agileplannerapp.com/boards/173808/cards/7897

As a search and browse developer
I want to be able to discover the `content_ids` of topics
so that I can tag content to those topics

includes and `Entry` model, and controller actions to be able to submit entries, and retrieve entries belonging to a particular format.

i'll work on updating README and creating a `/doc` with input output examples if this looks good.
I think it would be better to use an explicit path here instead of relying on the Rails helpers.  That way we are testing that this works at the URLs specified in the docs etc...