Add data-link-name to kickers

Looks like this:

![screen shot 2014-10-29 at 17 28 54](https://cloud.githubusercontent.com/assets/1001642/4830967/589529ee-5f91-11e4-96e9-47ef6709ae0b.png)

@crifmulholland also asked me to look at the data-link-name for bylines, but it looks like it's already being inserted as 'auto tag link' (as it's the one that looks at the contributor tags then rewrites the byline with links if it matches names):

![screen shot 2014-10-29 at 17 29 06](https://cloud.githubusercontent.com/assets/1001642/4830986/72376e48-5f91-11e4-95f3-cdef4f9c8e59.png)