Hook to the new post page. Consolidate some logic and fire on load

See: https://github.com/GigaOM/gigaom/issues/5767

Some small style tweaks:

![screen shot 2014-11-12 at 11 18 51 am](https://cloud.githubusercontent.com/assets/430385/5013677/bf6dfd22-6a5d-11e4-8b12-cebe191521b8.png)
![screen shot 2014-11-12 at 11 18 42 am](https://cloud.githubusercontent.com/assets/430385/5013678/bf6e9a20-6a5d-11e4-9cfe-26c7ede6ef9a.png)