[#4] Cleanup the website
* Update docs and examples
* Improve styles and such
Fix minor formatting issues. Work in more convicing example

Improve documentation for installation

Clarify installation and import instructions. Cleanup
[#4] [#5] Improve usability of website docs. Simplify README.
* Reorg asset layout
* Reduce code font size on mobile -- less wrapping
* Update website copy, improve content for max impact
* Make substantial improvements to flow of user documentation.
* Add nudge for viewer to go star on github.
* Clarify how to try examples out.
* Improve styles for notes.
* Refer viewer to the website if they need more examples or try-b4-u-buy
[#4] [#19] Expand Quickstart example and API docs. Refresh the content layout.

* Move tagline up in prominence
* Move basic api example up. Buttons for download now show size
* Move Quickstart up for faster dive-in
* Cleanup docs and improve usability of site
Update README with key Setup instructions
Fix link to download tote straight from gh repo
Clarify links to download tote.
Closes [#20] Ensure that #all always fetches the most recent data.

* To account for multiple instances accessing same data and page refresh.
* Improve spec setup
Release v0.2.2-a