fix(contrib): Fix markdown output of changelog script

Now the script will generate markdown lists just as the current
changelog in deis/deis:CHANGELOG.md is in.

Thanks to @bacongobbler for the insight about `--format` over
`--pretty=format` and unneeded newlines not being echoed.
feat(changelog script): Have script produce markdown, add settings

This completely revamps the changelog script. It now generates links to
the relevant commits in the format of:

     - [`sha-1 hash`](link on github) subsystem: commit message

Additionally, the types of commits shown in the changelog and the root
repository for the link may be set at runtime. Example:

    $ TYPES='feat(;Features' ./generate-changelog.sh v0.9.0
    $ REPOROOT="http://github.com/Xe/deis" ./generate-changelog.sh v0.9.0

This is purely cosmetic and to enable this script to be reused more
easily. The script is now documented and sourceable as a library for
further reuse.

REBASE EDIT: Link generation is deduplicated (commit was rebased) so that
the commit message is no longer a link to the commit, only the commit hash
is. This also no longer uses a temporary file and uses bash command
output redirection as a backwards pip to directly pull the changes from
git into a while loop. Thanks again @bacongobbler for the guidance on this
latest rebase.

Technique found here: http://linuxshellaccount.blogspot.com/2008/08/using-bash-to-feed-command-output-to.html
feat(*): allow custom component images

Pull image names for Deis components from etcd, defaulting to the
stock Deis component images. This enables users to supply their own
router, for instance, simply by setting an etcd key:

/deis/{component}/image

Also, the Deis release version is now stored in /etc/deis-release.
This is by default appended when getting the image names for Deis
components, but can be overridden if set in etcd at /deis/release.
docs(managing_deis): add dependencies for each component

Clearly list the dependencies of each component, along with other
components which depend on it.

closes #1241
refactor(controller): optimize layer creation

This restructures the Dockerfile in such a way that allows users to rebuild the
controller with minimal changes to the docker image's layers.
fix(controller): update Dockerfile maintainer
Merge pull request #1228 from Xe/fix/changelog-script-format

fix(contrib): Fix markdown output of changelog script
Merge pull request #1242 from deis/1241-component_dependencies

docs(managing_deis): add dependencies for each component
Merge pull request #1246 from deis/dockerfile-optimization

refactor(controller): optimize layer creation
Merge pull request #1123 from deis/1023-parameterized-units

feat(*): allow custom component images
feat(*): move data containers into new unit files

Moving these containers into their own data files
sets the stage for locking data containers to specific
machines. This also enables us to stop Postgres cleanly on
the database-data container.

closes #638
fix(*): schedule data containers to specific machines

Currently, whenever database, logger, registry, or builder are rescheduled
by fleet, their data container is left on the original machine. The effect
for the user is that they lose their data! This commit schedules data containers
to a preselected machine. If that machine goes down, the underlying service will
go down, but this is preferred to scheduling it on another host that won't have
the data.

Note that this is an interim fix - stateful data should be stored off-host.

closes #1038