Add Rule Book and support ptw_rules GCM ping

Signed-off-by: Greg Meiste <greg.meiste@gmail.com>
Synchronize device registration. Closes #15

Signed-off-by: Greg Meiste <greg.meiste@gmail.com>
Deploy version 35 to GAE

Signed-off-by: Greg Meiste <greg.meiste@gmail.com>